shift producing LUSH Kits which will in turn lower overhead. “Our phased scaling approachmaintains quality while gradually increasing output,” RJ notes. “It’s the only way to ensure long-term success through up and down markets.” LUSH’s core commitment to sustainability is evident in its operations. “We waste nothing,” RJ emphasizes. “It’s a closed-loop approach that’s deeply embedded in our manufacturing process.” Parts that are not used in the kits are made into pallets, chairs, horsejacks, and shavings are collected for barn animals. This zero-waste philosophy is coupled with a collaborative model that encourages developers to start small before scaling. Participants typically begin with one to three homes under guided supervision. Upon completion, they receive certification signifying their readiness for larger projects. “This certification embodies our commitment to excellence,” RJ explains. “It’s proof of shared values and quality standards.” Momentum has also been building through strategic partnerships. Their work has caught the attention of several developers in Wisconsin and if their developments exceed expectations that will set the stage for future potential collaborations. Already, RJ says that LUSH Homes has demonstrated its ability to handle large-scale FEBRUARY 2025
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