approach, RJ explains, “We build at a contractor’s square footage, meaning all usable space, including unfinished basements and garages. We currently can build homes between $150 and $250 per square foot turnkey, compared to $300 to $350 per square foot from most regional builders. That’s a point of pride for us knowing that our system already beats over 150 years of traditional construction and is continuing to get even more efficient.” This commitment to accessible and affordable housing aligns with LUSH’s mission to revitalize communities. Building on its success in Milwaukee, where vacant lots are being transformed into livable, customizable homes, LUSH is now expanding into larger-scale developments. “There are about 3,000 vacant lots in Milwaukee. We want to tackle that head-onbybuildingattainable, starter homes to breathe new life into neighborhoods,” RJ shares. Thurston Woods, where RJ’s greatgrandfather first set down roots from Germany, remains significant to the family. “Thurston Woods is special to us,” RJ reflects. “It’s where our roots are, and it’s meaningful to contribute to its future.” The homes LUSHbuilds are designedwith flexibility in mind, capable of reaching up to three stories while maintaining affordability and environmental efficiency. At the same time, LUSH is involved in a multi-home development in Ozuakee, a 100-acre project that represents the company’s ability to FEBRUARY 2025
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