Reflecting on this legacy, RJ shares, “Our journey started with a simple commitment to quality craftsmanship and has grown into a mission of sustainability and innovation. Every decade has brought new challenges, and we’ve risen to meet them with forward-thinking solutions.” This enduring foundation laid the groundwork for LUSH’s unique patent-pending construction system, which sets it apart in the modern building industry. “Whether it was building wartime products or pivoting to custommillwork, the ability to innovate has always been at the core of who we are,” RJ adds. Starting with small-scale prototypes in their warehouse, LUSH Homes meticulously refined its system to meet rigorous standards. The breakthrough came this year with the first fullscale home in Milwaukee, followed by sustainable builds in Langley, Cedarburg, Green Lake, and more in Milwaukee. “Our Milwaukee project is more than just a house; it’s proof that eco-friendly construction can be beautiful and cost-effective,” says RJ. These projects highlight LUSH’s ability to combine efficiency with sustainability, drawing attention fromadvocates at the local level up to the national economic council at the White House as an economic model that can be scaled across the nation. The Langley project similarly demonstrated the use of sustainable materials and energyefficient designs. “Each project builds on what we’ve learned,” RJ emphasizes. He underscores the company’s motto, which is ‘Rethinking how we build homes.’ Living up to that motto means continually evolving with every build. Some of the key differentiators of the LUSH systems are: The whole framed structure is built out of ¾ plywood and assemble to the sheeting with a rubber malt. Framing is 6x12” and allows for open spans with no trusses/load bearing walls up to 30 feet. A plug and play system that removes most of the need for trades to drill holes. “Its been amazing to see how quickly we can build these big open concept spaces and have them closed off in most cases less than a week.” Discussing the financial advantages of their THE CONSTRUCTION SOURCE AMERICA - EAST
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