DECEMBER 2023 THE CONSTRUCTION SOURCE AMERICA - EAST 4 | Epcon Homes & Communities more pronounced, the decision was made that they would be able to better serve this market segment by creating a Franchise and expanding into the market in that way. From there, the business grew incrementally year after year,” stated Nanette Overly, Vice President of Marketing and Sales for ECFI. Since their inception, ECFI has built over 26,000 homes in more than 300 communities in 30 states, and is listed annually as one of the highest volume home builders in BUILDER magazine’s “Builder 100 List” which is published every May. This significant sales volume is further augmented by capturing young professionals, in addition to active-adults, who want to invest in their own home without the responsibility of home maintenance while they launch their careers. ECFI’S TARGET MARKET ECFI finds its franchise concept appeals to those who understand the new home industry, and therefore can quickly recognize the benefits and value of utilizing a franchised concept as their business. The primary market for an Epcon Franchise is with existing Home Builders Epcon Homes & Communities | 5 who want to add to - or improve - their current product offering to include the activeadult segment. Many of ECFI’s “Builder Partners,” (as they are referred to within the Epcon System) who are already established builders use an Epcon Franchise to quickly expand into a lucrative market with much less effort and expense than would typically be required in introducing and marketing a new line of homes. The second group of business people who find benefit to an Epcon Franchise are land developers. Many developers have been faced with vacant land and stalled master
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