DECEMBER 2023 THE CONSTRUCTION SOURCE AMERICA - EAST 8 | Charles Construction “The more awards you have in your stable, the more highly you’re thought of and recognized.” Moving forward, Charles Construction Services aims to continue to build the high quality projects that will help solidify their reputation in the industry. A downturn in the economy in recent years has provided a challenge in that arena, however. To combat that downturn, the company has worked hard to keep their brand relevant and vital. Last spring, they began specifically working on improving their brand recognition – a critical component to their business model, especially now, Hartzell says. “I’ve worked hard on it this summer in our hometown and now I’m looking to get our brand out there.” Finding new and repeat work is an important reason why they offer as many construction services as they do. Charles Construction Services wants to be as much as they can for their clients. “We really and try and be their main contacts for any service and construction work they may have,” Hartzell says. The company’s new service, Continuous Care, is a post-project service they offer as a means to continue helping the client once a project is completed. Once they are hired, the company aims to make every client a part of the Charles Construction Services family, Hartzell says. Charles Construction | 9 BIDDING FOR A SUSTAINABLE FUTURE One of Charles Construction Services’ priorities is to foster their relationship with Marathon Petroleum and their sister company, Hancock Structural Steel, to provide ladders, mezzanines, platforms and structural steel. Hartzell recently returned from a trip to Kentucky looking to expand to steel fabrication. Since returning, they’ve secured five projects to bid on. “It’s a huge feather in our cap for me to get invited down there,” he says. Hartzell would like to see Hancock Structural Steel and Marathon Petroleum sustain a steady workload going forward. Marathon has about six refineries across the United States, which will help maintain steady work for the company. He also sees the company expanding into themanufacturing. For example, they’ve recently secured a project with Rosenboom, who construct custom crafted cylinders. Their project is to build a 100,000 square foot addition onto Rosenboom’s facility. “These are the kind of manufacturing companies we’re looking for, those that aren’t just relying on the United States economy. They have a global market. That’s the emphasis right now,” he says.
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