8 | The Cleaning Authority time, Doug qualifies that they must also have ‘heart.’ “We don’t want people who are going to drive and run people over,” he says. “They need the drive and they need heart to care.” The second criterion is focus. Third is coachable, fourth is willingness to follow their systems, fifth is the financial ability to set the business up initially, and the sixth thing is they have to have a Code of Values that matches DreamMaker’s – meaning they must have respect, integrity, and a strong customer focus. Finally, the seventh criterion is support at home. “We want to make sure their spouse or loved ones are behind them,” Doug says. Once a franchisee is on board, DreamMaker Bath & Kitchen supports and trains them in a number of different ways. They have systems in place for them to learn by and fall back on, and they host initial training and further training events to bring franchisees together to collaborate. They also have a number of different committees dedicated to the success of the brand, including their Marketing, Advertising and Promotion Committee, as well as their Franchise Advisory Council. “We work together and create task forces to help innovate and improve our systems, and support each other to make the brand stronger and provide a stronger customer experience,” Doug says. DreamMaker also employs franchise coaches – professional business advisors that assist franchisees with implementing their systems and guiding them through their initial challenges. “It’s those components put together that makes us what we are,” Doug says. “It’s not enough to have systems, it’s not enough to have training, it’s not enough to have a franchise coach – you need to have all those components working together, with peer The Cleaning Authority | 9 networking and mentoring to help accelerate the process. And those are all grounded and pulled together with our Code of Values.” DreamMaker’s efforts have been rewarded with a plethora of industry recognition. Numerous publications, including, Entrepreneur, Franchise Times, Successful Franchising, Remodeling, Qualified Remodeler and Professional Remodeler have all ranked DreamMaker as a top franchise opportunity, both nationally and internationally. Dwyer himself, now 46, also received recognition by Kitchen and Bath Business magazine as one of the five professionals under the age of 35 making an impact on the industry. According to Dwyer, the brand values that type of recognition for the credibility it lends them, and the confirmation it gives them of their efforts to “elevate the industry.” STEADY, STABLE, PROFITABLE Moving forward, DreamMaker Bath & Kitchen has a very clear aim: steady, stable and profitable growth. “We’re not trying to grow too fast. We want to grow wisely,” Doug says. A couple years ago, they created a service brand within DreamMaker called Independence by Design. That brand was created to provide remodelings to accommodate families with multigenerational needs and people with mobility issues, or other such challenges. In the next five to ten years, Doug expects that brand to grow strongly within the parent company. “We want to see DreamMaker deliver on our franchisor brand position and our consumer brand position,” Doug says in conclusion. “It’s important we deliver on those with excellence. We have growth goals, but that’s not the primary focus. The primary foDECEMBER 2023 THE CONSTRUCTION SOURCE AMERICA - SOUTH
RkJQdWJsaXNoZXIy OTYzNTg=