DECEMBER 2023 THE CONSTRUCTION SOURCE AMERICA - SOUTH building and maintaining a relationship with dignity and respect is offering transparency during the building process. Michelson explains that one of the differences between the Alair process and other companies is the level of total transparency that is offered, which in turn provides clients and partners more certainty in the building process. Michelson notes, “Most companies want to quickly sign a construction agreement with the homeowner. It is a common practice to sign an agreement even before completing the design, choosing the products and confirming a final price. However, Alair has a thorough and better process planning model that precedes the construction agreement. In the Alair model, the design is completed and approved, all the products are selected, and everything is priced and quoted, to the extent that it can be, prior to the homeowner signing the construction agreement. It is full transparency and commitment.” Michelson compares the Alair process to that of creating and following a detailed road map. Just as you refer to a map when taking a cross-country road trip, the Alair planning model gives homeowners peace of mind and confidence knowing their project has been planned and priced from start to finish before building even begins. Such clarity gives clients more certainty and confidence during the process. “Certainty,” Michelson stresses. “That is one strong reason people choose Alair. We attract and retain some of the best trades in North Georgia. Our team is trained to build well, but giving people a peace of mind and certainty before we even pick up a hammer--that is hard.” Building certainty and fostering relationships can only be achieved through the singular kind of passion that the Alair team offers. It is not difficult to see that the passion for homebuilding and mutual respect comprise the lifeblood of the Decatur team. “Growing up, I always understood that we were a strong and committed family. We ate family meals together and shared life events in our home in Boston. There are so many heart forces that happen in the home, so I like getting a chance to help people create a space where their memories are made and where they can raise their family. Home is a place of refuge. It is a place that fills the soul. To help people create that space spoke to me,” highlights Michelson. That passion is reflected in the awards Alair Decatur has received. Michelson says his team is especially proud of winning regional and national CotY (Contractor of the Year) awards, since projects are judged by a panel of remodeling professionals affiliated with NARI, the National Association of the Remodeling Industry. “To me, receiving a prestigious award from a panel of our industry peers validates that we are doing high quality work and delivering an exceptional product. It doesn’t speak about the experience, but it speaks to the fact that the work we are doing, and the trades we engage with are the best in class. They are the best that are out there. We are honored
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