DECEMBER 2023 THE CONSTRUCTION SOURCE AMERICA - SOUTH 8 | Foundations Design vation services. Both collaborate closely with their customer, gleaning exactly what the homeowner wants or needs, and then they commit themselves to delivering on those expectations. In full expression of his profession prudence, Pasternack says, “And we put everything in writing so there is a clear document of what the expectations are, which helps ensure that everyone is on the same page.” In terms of their renovation projects, Pasternack says Foundations has been typically drawn to projects in the $75,000 to $300,000 price range; projects which enable them to demonstrate the full visual dynamic of change, preferably in spaces that don’t include a basement. To explain, Pasternack says he deploys a formula that meticulously accounts for jobs costs and market-specific pricing trends which are weighed against the profit margins desired by the company. He says basements too often come with water damage issues which result in plumbing repairs and wall repairs which are both costly and time consuming. He prefers to avoid these types of projects, but for the record, both assert that their firm can assist in any project regardless of size or complexity. Trow asserts that it is much easier to manage a project from concept to completion, The Hardendorf Living room, before remodel Foundations Design | 9 as opposed to taking on a renovation which involves repairing mistakes made by others, but over the years Foundations Design has taken on all manner of challenges. The greatest challenge was opening a company at the height of the economic downturn which came with impact to the real estate market, which included weedingout enterprises that lacked the nimbleness or know-how of Foundations Design. While impact was felt by firms who only provided design services, or only new construction services, Pasternack and Trow were able to flourish because of the range of services they provide under one roof. As Trow says, “In the beginning, it felt like we were riding the wave down, but we took on a lot of different projects that helped us weather the storm... and now we’re riding the wave back up.” “Not many flippers are successful,” says Pasternack. “This is a business, but some treat it as a hobby. Before the economy turned, you didn’t have to be very good, but it is different today. You have to approach it as a business, and truly understand the market, understand the maximum amount you’re going to pay to achieve the profitability you want, and assess each transaction which is what we do after each project. We review what went well, and what didn’t, so we can constantly The Hardendorf Living room, after remodel
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