THE CONSTRUCTION SOURCE AMERICA experience and oblige to the curiosity. A lot of us never really grew up out of our sandboxes anyway.” With Dig This, anyone can hop back into the sandbox by playing excavator basketball, digging with the machinery, driving the obstacle course, or stacking tires with the skid steer track loader. Dig This even has an “Aggression Session” where you can crush cars with a 36,900-pound excavator. With so much equipment and so many activities, there is something to please everyone. Ed Mumm indicates that part of the great rating on TripAdvisor is dependent upon the instructors at the business. The instructors are selected from a pool of candidates based on their abilities to connect with others and foster a positive learning experience. “A lot of operators are rough,” Mumm adds. “We are looking for a Disney-like experience. We want people that can adapt to all different learning requirements from students. Some people have a natural gift of being good with people. People talk about the instructor first and experience second. They create a relationship.” That idea of fostering positive relationship extends to their machinery suppliers. For example, the company has been able to form a stronger business relationship with Caterpillar. “The resources they provide us are great. The support as far Photo: Briar McKendrick
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