JUNE 2022 It is this type of resolute commitment that trickles down and permeates through the entire organization. The team readily sees this commitment daily as funds are pledged to continue not just rejuvenating facilities but upgrading them as well. Perry says they are going to renovate “stem-tostern, over this entire property so that it continues its tradition as the latest and greatest in the industry.” That’s a mandate directly from John Farahi and his son David, the company’s COO. They recently demonstrated their commitment to quality by launchingthealready-acclaimed Monarch Casino Resort Spa in Black Hawk, Colorado – which Perry describes as “absolutely beautiful,” and says “it’s as nice as or nicer than anything in Las Vegas.” So they have cultivated lofty standards, and they soundly believe the Atlantis will reach and exceed those standards. “Management has always made it their mission to lead the pack, not follow,” Perry concludes. “They started out wanting to be the best place in Reno, they achieved that, now they want to be the best place, period. They’re not content with just holding on to what they have. It’s because they have a vision.”
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