AUGUST 2022 Today, Royal Oak does both single and multi-family projects. They have a variety of individual spec homes in development across Georgia, and they have one multi-family project completed and several more in the pipeline. On the single-family side, Sergey believes that Royal Oak is set apart by the quality and uniqueness of their designs. He says that when he’s talking to prospective buyers, he often hears the same thing: “The feedback we’re getting is ‘We see so many houses and they all look the same, and then we come to see your house and it’s a breath of fresh air.’” Sergey credits that point of difference to his and Yona’s backgrounds in Europe: “We bring that modern European feel to every house,” he says. “Open floor plans, high ceilings, big windows, and modern light fixtures – those are the hallmarks of a Royal Oak home.” “With our designs, we also try to create the maximum amount of useful space for the homebuyers,” he adds. “That’s our strategy. We want to make sure we don’t waste an inch.” The exteriors of Royal Oak homes are also appealing, Sergey says. They feature modern architectural flair, but they still blend within the existing character of the neighborhoods they are located in. He believes that’s also a point of difference. On the multi-family side, meanwhile, Royal Oak hasn’t completed many projects yet, but their goal is to replicate the same points of difference. They want to deliver exceptional design, they want to maximize space for the buyers, and they want to create buildings that enhance the neighborhoods where they are located. The difference, however, is that Royal Oak want to achieve a more affordable price point with their multifamily developments. A lot
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