An even more recent project that Palette is particularly proud of is 23 Grand Street in SoHo. That didn’t take place in a historic district, but it did involve modernizing an existing building – specifically, it involved adding to a ground floor restaurant and renovating a 23-storey, 100-room hotel. The original building at that address was actually not that old, relatively – it had only been there somewhere between 15 and 20 years, but it had been designed in a somewhat brutalist style. About three years ago, it was purchased by a developer who previously had been mostly active in the retail and commercial spaces, but who were interested in this opportunity to do hospitality. They wanted to rebrand the space and make it their own, and they brought in Palette to help. 23 Grand Street AUGUST 2022
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