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City of Cincinati | 13 venience to public transit passengers, but is another important step in the city’s drive for increased sustainability. Through its focus on sustainability, Cincinnati has also fostered the growth of professional partnership and environmental initiatives that ultimately benefit economic development vital to the region. Among these initiatives, what Falkin calls “an impor- tant partnership,” is Agenda 360. Facilitated by the Cincinnati Chamber of Commerce, Agenda 360 strives to develop a set of pri- orities for the region to successfully compete for business, attract employees and generate economic growth. Falkin says the initiative embraces the idea that being a sustainable city or a green city is vital to that effort. The city has also supported another program known today as “Green Umbrella,” an effort that has led to a network of more than 200 member groups all working together to fo- cus, and foster, sustainability practices. There are many other initiatives under- way, or in the works, but suffice it to say that Cincinnati is implementing changes to allow for greater efficiency tomorrow. For a com- munity famed for certain shades of Bengal- orange and Cincinnati Red, the future holds greater hues of green.