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American Lighting Association | 9 for Tomorrow. “We award them for energy efficiency, as well as appearance and rep- resenting the best of technology,” he says. “That conference also gives us a chance to get together and hear some really good speakers talk about new technology.” MOBILIZE INDUSTRY MOMENTUM Going forward, The American Lighting As- sociation has a short-term plan in place – Action Agenda – to chart a path for them and their members in 2013. The agenda is designed to provide the association with actionable, measurable steps to mobilize in- dustry momentum. Some of their goals include a continued effort in promoting the importance of light- ing to consumers, fighting for members’ interests on federal, state and provincial levels, driving consumers to local lighting showrooms, providing unmatched network- ing and volunteering opportunities to ALA members, education through relevant light- ing training and boosting association mem- bership to gain a greater voice in the market- place, among others. “Taking these actions will enable the ALA to build co-operation among the mem- bership and move the industry forward. To- gether, we will create momentum that is tru- ly game-changing,” McGowan says.