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At the same time, Grover Beach is also a city with ambitions led by a visionary City Council. Offi- cials aim to bring a youthful, vi- brant culture to the community. They want to get the word out on what Grover Beach has to offer to residents, tourists, and new business. They want to cre- ate a new image for the city. Enter Matthew Bronson, City Manager. He was hired in May 2016 to help carry out that vi- sion. “I was drawn to Grover Beach for the opportunity to work in a beautiful and charming coastal community, but one that had aspirations to become even more vibrant,” he says. “I was excited by the city, and excited by the challenge.” At the time he came on board, Matthew says he saw a com- munity of over of 14,000 that was “poised for greatness.” He viewed it as a prime location for tourism, business, and devel- opment. He thought that with some improved infrastructure, businesses would see the city as an economically vibrant loca- tion. Matthew was correct in his as- sessment. In the last few years, Grover Beach has undergone myriad improvements, and in- dustry has taken notice – in particular, the cannabis indus- try. Several significant cannabis GROVER BEACH, CA We’re a small com- munity, so folks can walk right intocityhall and be able to talk to planners, to the Com- munity Development Director, or tomyself if theyhaveany issuesor questions.