The Construction Source America

8 | Charles Construction “The more awards you have in your stable, the more highly you’re thought of and rec- ognized.” Moving forward, Charles Construc- tion Services aims to continue to build the high quality projects that will help solidify their reputation in the industry. A downturn in the economy in recent years has provided a challenge in that arena, however. To com- bat that downturn, the company has worked hard to keep their brand relevant and vital. Last spring, they began specifically working on improving their brand recogni- tion – a critical component to their business model, especially now, Hartzell says. “I’ve worked hard on it this summer in our home- town and now I’m looking to get our brand out there.” Finding new and repeat work is an important reason why they offer as many construction services as they do. Charles Construction Services wants to be as much as they can for their clients. “We really and try and be their main contacts for any ser- vice and construction work they may have,” Hartzell says. The company’s new service, Continuous Care, is a post-project service they offer as a means to continue helping the client once a project is completed. Once they are hired, the company aims to make ev- ery client a part of the Charles Construction Services family, Hartzell says.