The Construction Source America

12 | Morton Buildings demands of design and building perfor- mance needs are not only understood, but accurately fulfilled. As Nyberg says, “It is much different today. The focus in the past was more on a product. You would purchase a building and if it met your expectations, you were happy.... today, people not only want a quality building, but they also want to be able to enjoy the experience of purchasing the building and watching that building go up. There’s a broader expectation of the market. There is a concern, ‘How quick can you get back to me? How fast can you design and configure the building? When is it going to happen and how it is going to happen? What is the crew like?’ People still want a quality building, but they also want an en- joyable experience in buying and watch- ing that construction take place – that’s what we provide.” As for the future, Nyberg says Morton is encouraged to see some pick-up in the commercial and residential sectors of its business, areas that were impacted at the height of the economic debacle national recession. While the company weathered the storm by focusing on services to the ag sector which didn’t feel the degree of impact, Nyberg says it is only in the last