The Construction Source America

6 | Epcon Homes & Communities planned communities that need a kick-start with a viable product that will absorb quick- ly and will inject excitement into an existing development. By partnering with a home builder, or by becoming a Franchise Builder Partner themselves, many land developers have used the expertise of Epcon to bring life – and sales – back into their projects. Of course, there are many Epcon Builder Partners who are entrepreneurs from other industries. These entrepreneurs recog- nize the value in capitalizing in the growing market niche that Epcon has targeted. “The New Homes Industry has become much more positive, and a lucrative opportunity in most regions,” says Business Development Manager, Jason Coffee. STANDING APART One of the most critical keys to ECFI’s suc- cess is their product design. “Prior to de- signing their most recent line of new homes, the Classic Courtyard series, ECFI invested over $1.5 million in research and develop- ment. This level of investment is unusual in the building industry,” Overly says. Due to their extraordinary investment, ECFI was able to effectively research the wants and