The Construction Source America

Business World | February 2015 66 Leaders in energy-efficiency, Ichijo USA’s commitment to testing and improving its in- novative processes and products has carried over to the US-based market, who continue to carry on the company’s philosophy of ‘one at a time.’ But like any other innovative com- pany looking to disrupt and enter a saturated industry, Ichijo USA has taken an alternative route of action. “We do build custom homes here, but be- cause we’re not as well known, we are build- ing developments,” Tovel said. “We’re cur- rently in the Pacific Northwest; Seattle area where we have a number of developments as well as individual homes we are building with some custom home buyers. It’s not ex- clusively building custom homes here as it is in Japan. We have the advantage where we