The Construction Source America

National Association of Home Builders | 7 code-compliant home,” says Morrow. For builders, Morrow says it has pro- vided new means to promote craftsmanship and expertise. “Those that do it successfully are using green building practices to distin- guish themselves in the market place,” he says. In this capacity, Morrow says builders are have done more to foster understand- ing and acceptance of the practices, thereby leading change in the industry more so than consumer demand. And in many cases, the general public is still just beginning to un- derstand and appreciate the values in being green. Of course, in other cases, there are enterprises involved in the housing industry that could benefit from a little catching-up too. In this regard, Morrow uses an example involving valuations of conventional cars ver- sus hybrid models. Today, side by side price comparisons will reflect greater value in the hybrid model due to its fuel efficiency and imparting of cost savings over its lifecycle. The industry has yet to fully realize similar premium valuations with respect to green homes. Morrow says the NAHB continues to provide education and work with groups such as those within multiple listing services so they might better understand the value of high performance homes. That work appears to be paying off too. Earlier this year, the Ap-