The Construction Source America

8 | The Cleaning Authority time, Doug qualifies that they must also have ‘heart.’ “We don’t want people who are going to drive and run people over,” he says. “They need the drive and they need heart to care.” The second criterion is focus. Third is coach- able, fourth is willingness to follow their systems, fifth is the financial ability to set the business up initially, and the sixth thing is they have to have a Code of Values that matches DreamMaker’s – meaning they must have respect, integrity, and a strong customer focus. Finally, the seventh criterion is sup- port at home. “We want to make sure their spouse or loved ones are behind them,” Doug says. Once a franchisee is on board, Dream- Maker Bath & Kitchen supports and trains them in a number of different ways. They have systems in place for them to learn by and fall back on, and they host initial train- ing and further training events to bring fran- chisees together to collaborate. They also have a number of different committees dedi- cated to the success of the brand, including their Marketing, Advertising and Promotion Committee, as well as their Franchise Advi- sory Council. “We work together and create task forces to help innovate and improve our sys- tems, and support each other to make the brand stronger and provide a stronger cus- tomer experience,” Doug says. DreamMaker also employs franchise coaches – professional business advisors that assist franchisees with implementing their systems and guiding them through their ini- tial challenges. “It’s those components put together that makes us what we are,” Doug says. “It’s not enough to have systems, it’s not enough to have training, it’s not enough to have a franchise coach – you need to have all those components working together, with peer